MeetMe: The Popular Chat-Based App Assisting People Make High Quality Contacts — Should It Be Friends or Dates

Started by siblings Catherine, Dave, and Geoff Cook in 2005, MeetMe is actually popular social media app that encourages gents and ladies to place themselves available to choose from and progress to understand several folks — regardless of whether they may be looking friendship, a date, or a commitment. Using its enjoyable cam attributes and comfortable planet, MeetMe takes pressure off singles to find that special someone and assists all of them merely enjoy the experience with communicating using the internet.


Catherine Cook along with her buddy Dave had been 15 and 16, correspondingly, if they started at a brand new senior school in Skillman, New Jersey in 2005. It had been among those schools in which everybody knows everybody, having been in the same classes collectively since kindergarten.

With solid relationships already created and striving to break into those social groups, Catherine and Dave decided to make a niche site in which they can meet new-people at their school. They looked to their own older bro Geoff, that has knowledge of industry since the creator of and, for financial service.

By outsourcing some parts they didn’t have knowledge carrying out (e.g., internet development), the prepare kids managed to quickly introduce (later being in 2005.

Inside the very first few days, above 400 pupils from their college had signed up, and within 9 months, 2,500 occasions even more college students had accompanied from schools all over the country.

“that is once we noticed there was a larger opportunity here,” Catherine stated.

They rebranded the company’s mission to incorporate helping any individual (not simply large schoolers) everywhere satisfy new-people, and myYearbook officially turned into in 2012.

Today with over 1.1 million users of all ages, MeetMe is becoming probably one of the most common social networking sites to get in touch and chatting with new-people all over the world — be it for friendship, matchmaking, or connections.

Fun, Intuitive Chat Features Draw Users In

In 2014, MeetMe users were delivering over 10 million chats every single day. In 2016, it really is struck to 30 million, which goes to show the chat features are likely the best — and impressive — part of the website.

“Why our chat function has brought down is we caused it to be much more real time and much easier to deliver chats,” Catherine said.

And with 90% of MeetMe’s visitors originating from smart phones therefore the ordinary mobile user using MeetMe about 159 occasions 30 days, the firm has actually mastered the ability of “apping” aswell.

“it’s wise — if you’re wishing in-line at Starbucks or on a practice system, you can examine in and begin a cam. The cellular knowledge permits much more wedding,” Catherine stated.

MeetMe continually strives to boost not simply the quantity of these associations but also the high quality. Currently, they usually have a group doing whatever call a “recommendation engine,” using on-site behavior and opinions from members to demonstrate them men and women they’re prone to reach out to or get a reply from when they start the conversation.

They truly are also in the middle of changing their element “Feed” to “talk about,” that will move from location-based to a broader online community that mixes people who need discuss interests like fitness, flicks, or anything.

“that’ll give our consumers the chance to chat much more in an organization environment, that’s a bit more like actuality,” mentioned Catherine, exactly who likened MeetMe for the area club. An on-line Cheers, for a moment.

“when you’re away, you actually have one-on-one chats within the neighbor hood bar, but a lot of the time you are with friends. In my opinion that is important to combine the web based and real life in that way,” she said.

A Pressure-Free Environment helps them to stay returning for More

When becoming a member of strictly a dating website such website, the method typically includes answering a detailed survey, deciding on the best search parameters out-of a seemingly unlimited quantity of options, and identifying the number one match from thousands — that heavily trips on discovering that special someone. MeetMe is far more about stimulating men and women to move out there and connect to other individuals — it doesn’t matter what it causes.

Indeed, 89per cent of people state they would like to end up being friends with someone before matchmaking, taking the time to make it to know the individual and make sure the bond really is truth be told there. Catherine said this type of environment assists eliminate that shopping for human beings mindset that does occur in online dating sites.

“when you are into a discussion or a cam looking to simply connect and talk about anything, I think it can feel much more serendipitous than if you’re scrolling through pages,” she mentioned. “available anyone to go out, but as well, there’s no stress to achieve that. I do believe that makes linking with people simpler.”

MeetMe’s Family-Like environment produces a Down-to-Earth organization Culture

MeetMe have a lot more than 100 workers now, but it is nevertheless a family event, with Catherine as Co-Founder and VP of Brand Strategy and Geoff as CEO.

“With 1.1 million people log in daily, you can’t will that level without a great group that builds this product,” Catherine said. “There is a rather fun group, really revolutionary, really wise, and I like all of them.”

Another big difference regarding the company could it possibly be actually based in active towns like Silicon Valley or New York that are already toned down because of so many online dating applications.

As an alternative, it may be found in the quaint, pleasant town of the latest Hope, Pennsylvania (that has merely over 2,500 residents).

Catherine stated being in brand-new Hope is one of the woman preferred components of MeetMe as it fosters a company society that’s down-to-earth, relatable, and enjoyable yet still hardworking.

“It’s a very walkable city and has now been an excellent option for the society since it permits visitors to get spots and hang out,” she said.

Last Thoughts

When the prepare family members brought MeetMe to life 11+ years back, they set an original twist on interacting and online dating online. Certainly one of their unique biggest objectives going forward is hold that momentum heading while they find better still strategies to connect individuals for friendship, matchmaking, relationships, or whatever really they could be seeking.

“we are only at the tip of this iceberg, so there’s more we can do in order to generate high quality associations, permitting men and women to have longer and much better chats with other people, and that’s very exciting for people,” Catherine said.